Last week I wrote a blog about how Web 2.0 tools affect people’s efficiency and productivity. This week’s lecture of Enterprise 2.0 introduced to us some potential benefits and risks associated with implementing Enterprise 2.0 as well as the risks of not implement Enterprise 2.0. In this blog, I will discuss the benefits of Enterprise 2.0 implementation.
Enterprise 2.0 can be understood as the Web 2.0 exclusively used in the interior of enterprises. Web 2.0 tools always designed for individuals, it is lack of some necessary parts for enterprise applications such as security platform. Implementing Enterprise 2.0 is a challenge for an organization. It may be or may not improve collaboration or even explore potential productivity.
The benefits of implementing Enterprise 2.0:
Enhance productivity and efficiency, engagement, knowledge and reputation.
The risks of implementing Enterprise 2.0:
Security problems, loss of control, negative reputation, information unreliable, reduce productivity and increased expenditure on resources.
And there are also some risks of not implementing Enterprise 2.0 such as unauthorized use of web tools, fragmentation of information, difficult to retain talented staff and reduced competitiveness.
However, I will just talk about two benefits of implementing Enterprise 2.0 in this blog because of the time.
- One of the benefits of implementing Enterprise 2.0 is enhancing productivity and efficiency. There is a successful case to explain this benefit: Enterprise Blog and Wiki Success Story from Traction Software – UK’s National Health Service (NHS) Orkney (Bill Ives).
The UK’s National Health Service (NHS) Orkney branch in Scotland was perplexed by their email system because the email overload. The extraneous irrelevant messages can reduce staff’s efficiency of internal communication. The NHS Orkney implemented Traction TeamPage (insert a link), a hybrid blog and wiki platform built for enterprise groups. The blogs eliminated the email overload and ordered platform for communication and collaboration, which improve both personal efficiency and team productivity.
- Implementing Enterprise 2.0 can also increase staff engagement. There is another case I read: Enterprise Wiki Increases Collaboration and Connections at Janssen-Cilag (Bill Ives).
In this case, Janssen-Cilag, an Australian pharmaceutical subsidiary of Johnson & Johnson, had an old static HTML site as their intranet. Static site does not have database and is hardly to maintain. They replaced the legacy system with a wiki. This new intranet is easy to use so that staff are engaging and collaborating more with time. And the ROI of implementing Enterprise 2.0 can be reflected by the continuing growing of contributions per months.
Use Enterprise 2.0 to justify the employees’ information behavior can support managers’ work to realize the goal of enterprise management. On the other hand, constructing Enterprise 2.0 can effectively solve the problems of internal communication, improve staff’s belonging and loyalty, and make a harmonious enterprise culture.